There is now some buzz about the Q5 being launched in India in July. Executing launches in Middle East, Europe and Asia within one month would be atypical for BlackBerry, which has tended to employ staggered international launch patterns. This could also mean that most Wall Street projections for BlackBerry sales for the August quarter rely on overly cautious assumptions about the budget device rollout.
BlackBerry's efforts to turn the company around with its new BlackBerry 10 software and phones are in doubt after a disappointing earnings report that sent its shares into a tailspin.Analysts have called the reports "dismal" and "disappointing," especially when looking at the outlook for the next quarter.
Along with the launch of the Z10 in March, BlackBerry also released the keyboard-friendly Q10 with physical buttons and the less-expensive Q5 for emerging markets.Heins referenced new products and services coming as well as enterprise support for BB10 devices. The company has begun to launch its Q5, a lower cost BlackBerry 10 phone, in numerous markets. He urged analysts to be patient and understand that this is not a sprint but "a marathon."
However, to make an Apple-sized comeback, BlackBerry will have to convince consumers they have a full range of offerings -- beyond their trademark physical keyboard.
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